Create a logo, and a variety of touchpoints to help establish a proper brand identity for Her Quill Sharp, a writing, and editing business by Helga Rausch.
Working closely with the Helga, she wanted a logo using a quill as a main symbol and for the brand to emphasize "sharpness" and "precision". She also requested for a business card and letterhead template to use as touchpoints when working with clients.
She is also intending to expand her brand in the future, so I helped her establish a guideline for logotype, colour strategy, and a signature to ensure consistency.
Garamond, Regular
Garamond, Regular, Tracking: 242
Yellow Ochre I D68528 I CMYK: (14,54,100,1)
Royal Blue I 132E50 I CMYK: (99,84,41,38)
Create a logo, and a business card to help establish a better online presence and brand identity for Modsqwad, a maker studio by Leigh Wilson.
Working with Leigh, she wanted a minimalist logo for her brand that does not pertain particularly to what she is making as this will constantly change. She also gave me several example brand logos to give me an idea of what her aesthetic preferences were like.
Along with her original request she is also planning on selling work at fairs and markets so having a logo and signature fit for packaging and banners at a later date was important. To assist in this in the future, I helped her establish a guideline for logotype, colour strategy, and a signature to ensure consistency and compatibility for banners.
Cardeo OTCE, Regular
RooneySans, Light, Fully Justified
Yellow Ochre I D68528 I CMYK: (14,54,100,1)
Taupe I 132E50 I CMYK: (22,27,31,0))
Almost Black I 231F20 I CMYK: (70,67,64,74)
White I FFFFFF I CMYK: (0,0,0,0)
